Stay Up to Date on SEO Trends

Stay Up to Date on SEO Trends

Understanding SEO, or search engine optimization, is an integral part to any business. A clear understanding of SEO and its trends leads to successful content marketing. The year 2015 brought a lot of change especially surrounding the topic of SEO. Search engines are...
LinkedIn Gets a Makeover

LinkedIn Gets a Makeover

This past week LinkedIn’s CEO, Jeff Weiner, announced that their mobile app would be receiving a redesign, entitled, “Project Voyager”. This will be the first redesign of the app sense its launch in 2008. This will make the process of using the app...
Need a Boost? Use Video!

Need a Boost? Use Video!

The most popular trend in  marketing right now is the use of video. Video can be seen on all social media platforms and has been dubbed the future of content marketing. Video is important to use because consumers like engaging and easy to digest content along with the...
Ethics in the Business World

Ethics in the Business World

Many people are probably unaware of the fact that this month, September, is Ethics Awareness month in the Public Relations Society of America(PRSA). Therefore I feel it is the perfect time to discuss the confusing subject of ethics and how it relates not only to the...
Everything you Need to Know about Rebranding

Everything you Need to Know about Rebranding

Rebranding seems like it has become somewhat of a trend lately as two major companies, Google and Verizon, have both redesigned their iconic logos. This has led to many businesses to question if they should rebrand their company. Rebranding should not be taken lately...